How will Google's Search Generative Experience impact PPC marketing?

How will Google's Search Generative Experience impact PPC marketing?

How will Google's Search Generative Experience impact PPC marketing?

Posted by on 2024-01-18

Pay-per-click or PPC advertising is all around us. Whether you’re conducting a Google search or scrolling through social media, there are PPC ads. Pay-per-click marketing is a form of digital advertising where businesses display ads on sites like Google (paid search) and Facebook (paid social) and o