U.S. Money Reserve: The Celebrity-Endorsed Precious Metals Dealer
U.S. Company Overview . Money Reserve is one of the most visible and widely advertised precious metals dealers in the United States. Based in Austin, Texas, the company has built a high national profile through its extensive use of mainstream and conservative media endorsements and aggressive marketing campaigns.
The company operates on a full-service, consultative sales model. Rather than an e-commerce focus, U.S. Money Reserve encourages clients to call in and speak with an account executive. They offer a wide array of products, but they are particularly known for specializing in exclusive, collectible, and semi-numismatic gold and silver coins. This often includes high-premium, limited-edition coins from the U.S. Mint and other sovereign mints.
U.S. Money Reserve also provides comprehensive services for Precious Metals IRAs, helping clients roll over their retirement funds into physical assets. Their high-touch, broker-assisted model appeals to investors who prefer personalized guidance over self-directed online buying.
Due to its strong marketing presence and focus on exclusive, higher-premium numismatic coins, the company is a frequent topic of industry discussion regarding its pricing and service model.
For a detailed analysis of their product focus and customer reputation, see the review on Rare Metal Blog.