Small business web development Langley

Small business web development Langley

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Small World Marketing's innovative web design has already propelled several Small business web development Langley businesses to new heights, showcasing the tangible benefits of their approach. As you browse, shop, or sign up for services, AI systems work tirelessly in the background to protect your information from potential threats. Your site's layout, images, and even font choices can affect how long visitors stay engaged, directly influencing your site's search engine rankings. SEO optimization is another critical feature. Learn more about Small business web development Langley here First, you'll need to identify your target audience and understand their online behaviors.
They design with visibility in mind, ensuring that your content not only captivates users but also ranks well, connecting you with your audience effectively. Instead, AI systems analyze vast amounts of data to understand user behavior and preferences, ensuring your website not only looks good but also performs exceptionally well. Learn more about Custom Website Design Langley Businesses Rely On here. Tableless web design After ensuring your website is seamlessly integrated with social media, it's crucial to keep it running smoothly through reliable website maintenance. Moreover, tracking the success of your changes over time gives you a clear picture of what works and what doesn't.
Lastly, consider Small business web development Langley Events, a company specializing in local event planning. Progressive Web Apps (PWAs) are set to become more prevalent, offering users an app-like experience without the need for downloading. In today's fast-paced digital world, Small World Marketing's web design approach gives you a significant efficiency edge over competitors. Building on the blend of creativity and algorithms, enhancing accessibility with AI is another area where Small World Marketing excels, making websites more inclusive and user-friendly.
But it's not just about the structure; the quality of your writing matters too. They help you create compelling content that resonates with your audience, establishing you as a thought leader in your industry. Instead, they dive deep into understanding your business's unique challenges and opportunities. Firstly, ensure your site's mobile responsiveness.

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This isn't just good for SEO; it's what keeps people coming back. This isn't just about using the latest technology for the sake of it. You won't have to worry about complicated payment systems; they've got that covered with secure, user-friendly options. Dave Shea (web designer) A website's design plays a crucial role in its search engine ranking, impacting both user experience and SEO effectiveness. Moreover, AI can analyze vast amounts of data to provide insights into user behavior.

AI's influence extends to improving user experience, personalizing content, and even ensuring websites are accessible to all. In a nutshell, Small World Marketing's reliable website maintenance gives you peace of mind. By implementing a tailored web design and strategic digital marketing plan, the agency not only boosted the bakery's website traffic by 75% but also doubled its online sales within three months. This increased engagement signals to search engines that your content is valuable, boosting your site's ranking.

Imagine a site that learns from your behavior to tailor content specifically for you, enhancing your engagement and satisfaction. Next up is Green Thumb Nurseries. It's about preparing for the future from the get-go. You'll find that they don't just stick to conventional methods.

In Small business web development Langley, businesses are quickly recognizing the immense value of partnering with Small World Marketing for their web design needs. Understanding the future of web design sets the stage for you to become part of this exciting revolution in Small business web development Langley. Look at your website, social media profiles, email campaigns, and any digital advertising. To grasp small world marketing, you must see it as a strategy that leverages the power of close-knit networks and niches to amplify your brand's reach.

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Specifically, two issues decided Langley's future. First was street lights, which Langley Prairie argued were needed not only for safety but also progress, yet on which reeve George Brooks declared "not a nickel" would be spent. Second was Langley Prairie's belief that it had neither the political sway nor fair share of municipal services that it deserved relative to its local tax contribution. Langley Prairie by then constituted 20% of the Township's tax base. A referendum on secession was therefore held in September, 1954. It passed with over 85% of the vote. Langley Prairie officially seceded and became the City of Langley on March 15, 1955.

Citations and other links

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Lastly, ensure your website is mobile-friendly. By incorporating AI into your web design strategy, you're ensuring your website isn't just surviving the digital evolution but leading it. Small World Marketing tailors its web design solutions to fit your unique business needs, ensuring your website stands out in a crowded digital space. Before they partnered with us, their website hardly captured the cozy, inviting atmosphere of their café.

No one wants to struggle with tiny text or complicated menus on a small screen. In essence, the future of web design is bright, innovative, and inclusive, powered by AI but grounded in the human experience. It's not about casting a wide net but about finding and engaging with tightly woven communities where your message can resonate more profoundly and spread more efficiently.

The agency crafted a user-friendly e-commerce platform, integrated with effective SEO practices and a targeted social media campaign, resulting in a 150% increase in online sales within the first six months. Small World Marketing understands this vital component and seamlessly incorporates social media platforms into your web design. They ensure your site speaks directly to your target audience, making it not only visually appealing but also highly functional and user-friendly.

Imagine a website that adapts to your needs. Lastly, our social media management offering is the cherry on top. They'll set up a consultation call to dive deeper into your vision, understand your brand's essence, and outline how we can turn your digital dreams into reality.



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Once a hidden gem, it's now the go-to for gardening enthusiasts in Small business web development Langley. Your website stays ahead of the curve, automatically adjusting to trends, user preferences, and even search engine algorithm changes. Small World Marketing's launch of custom web design packages for Small business web development Langley businesses is akin to tailoring the perfect outfit for this storefront, ensuring it not only fits the local market's unique silhouette but also stands out in a bustling online crowd. This partnership allows for designs that aren't only aesthetically pleasing but also rank well in search engines and provide an intuitive user experience. Remember, it's not just about showcasing your achievements; it's about demonstrating how you can solve your customers' problems. Web template system

Imagine a site that adapts in real-time, changing its layout, content, and even functionality based on who's browsing.

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So, dive into innovation, leverage AI, and watch your website transform into a dynamic, engaging platform that captivates and converts. As you dive deeper, voice search optimization stands out. So, you've got to balance beauty with usability.

You'll find that social media integration goes beyond just linking your Facebook or Instagram profiles. Small World Marketing has just unveiled its next-level web design services, tailor-made for businesses like yours. Understanding the unique landscape of Small business web development Langley, Small World Marketing tailors its web design services specifically for local entrepreneurs, ensuring your business stands out in this vibrant community.

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Small business web development Langley companies are increasingly turning to Small World Marketing for this crucial service.

Voice search optimization is another trend you can't ignore.

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Leveraging AI, Small World Marketing offers a level of personalization that truly sets your website apart, ensuring it speaks directly to each visitor's preferences and interests. Design computing Building on their innovative strategies for competitive advantage, let's now explore how Small World Marketing's approach has translated into real success stories for Small business web development Langley entrepreneurs. This approach has led to a remarkable increase in customer engagement and sales for businesses across the board.

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Building on the foundation of tailored web design strategies, it's crucial to understand how the power of user experience can elevate your business's online presence. Furthermore, Small World Marketing optimizes button sizes and placement for touch screens, making it easier for your customers to interact with your site. It's all about creating an environment where everyone can navigate with ease. This tailored approach ensures that the marketing strategies you get aren't just effective; they're a perfect fit for your brand. By embracing cutting-edge designs and integrating advanced functionalities, you're not just setting up a digital storefront.
Moreover, AI-driven design tools can predict trends, keeping your website not just current but forward-thinking. That's the power of AI-driven design, and it's within your reach. Moving beyond mere visual appeal, AI significantly reshapes how you interact with and benefit from websites. That's not a distant future; it's what AI-driven design brings to the table today.
Navigating the digital landscape requires a comprehensive strategy that aligns with your unique business objectives. That means optimizing for mobile devices, ensuring compatibility across browsers, and adhering to accessibility standards. This ensures that the website not only looks good but also performs well, providing a seamless user experience that encourages engagement and conversion. Design engineer Whether you're looking to increase sales, boost engagement, or simply establish a compelling online presence, they've got you covered. Read more about Small business web development Langley here
As you tailor your web design package, you'll need to consider Small business web development Langley's vibrant community. This approach not only boosts user engagement but also improves your site's search engine ranking, as Google favors mobile-friendly websites.

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The balance between creativity and algorithms might seem like a tightrope walk, but Small World Marketing has mastered this act, ensuring every pixel serves a purpose. This thoughtful approach to design demonstrates that Small World Marketing isn't just about aesthetics; it's about creating meaningful connections between you and your users.

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It's like having a billboard in every Small business web development Langley resident's pocket. They'll conduct keyword research, optimize your web content, and improve your site's loading speed to enhance user experience. Stick around to uncover the impact of these changes and how they could redefine your online presence. You might be wondering how this impacts your Small business web development Langley-based business.

You're responsible for ensuring the AI solutions you use comply with data protection regulations. To maximize your website's online visibility, it's crucial to implement advanced SEO strategies and engage with social media platforms effectively. Use analytics to track which platforms and types of posts drive the most traffic, and adjust your strategy accordingly.

You've got to think about your visitors' journey from the moment they land on your page to the moment they leave. Reach out to partners, participate in forums, and create shareable content to increase your backlink profile. Design paradigm From your website's design and user experience to SEO and content marketing, each element is carefully considered and integrated into a cohesive plan.

Our goal is to make your business thrive online, turning visitors into loyal customers. Moreover, AI streamlines the web development process. They're not just about creating visually appealing websites; they're focused on building digital platforms that drive real business growth.

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As we look toward the future, you'll notice web design is rapidly evolving, driven by advancements in technology and changing user expectations. Their online sales have doubled, and their site has become a go-to resource for gardeners. You're not just keeping up; you're staying ahead, making your site more interactive, accessible, and efficient. You've probably seen how digital trends come and go, but here's a company that didn't just ride the wave; they created it.
Moreover, they've got an eye on the future, incorporating features that anticipate user needs. Web design Harnessing the latest technology, Small World Marketing elevates web design aesthetics, ensuring your site not only functions smoothly but also captivates visually. Your business could be the next success story.
Mobile optimization has become non-negotiable, as more people use their smartphones to browse the internet. These businesses are just a few examples of how Small World Marketing is changing the game in Small business web development Langley. In today's digital landscape, boosting your online visibility goes beyond just having a well-designed website; it's crucial for standing out in a crowded market.
Lastly, consider Willow's Boutique. Imagine navigating a site where each click takes you exactly where you want to go, even before you fully realize you want to go there. It's their unparalleled blend of creativity and technical prowess that not only captures the essence of a brand but also ensures that the website stands out in today's saturated online space.

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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

[edit]

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

[edit]

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

[edit]

Getting indexed

[edit]
A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

[edit]

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

[edit]

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

[edit]
Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

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SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

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Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

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On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

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References

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Langley may refer to:

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Frequently Asked Questions

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