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They are, basically, the backlinks that you have on social media websites, online directories, or any other content marketing that leads back to your website.
It's important to understand your audience's needs and address them in your marketing request. If you speak only about how awesome you are and ignore the key points of what your audience is looking for, it's likely that you'll be overlooked.
Ahrefs is the second most active web crawler after Google. It has the largest backlink database and provides you with the most current data. Ahrefs' free version shows you the Top 100 backlinks and the Top 5 anchors. It also lists the Top 5 pages. This is enough to give you a bird's-eye view on your website's backlinks.
Now it's time for blog marketing to promote your content. Now you need to start reaching out to site owners, key influencers, and bloggers who are listed in the backlink profiles. This information was gathered in step 2. You won't ask them to link directly to your page on X. This is too explicit and heavy-handed. Instead, you will use a subtler approach by writing to them to inform them about your content and asking if it would be okay to "share" it with their audience. This is similar to what they did with similar content.