search engine optimization
Google's top goal, and every search engine's, is to return results that answer the user's query.
These tactics aren’t necessarily new or innovative, but they do work and that’s what matters. Don't try to do all of them at once. You can start with one, then learn from it, improve your approach, and then build on that. If you have any questions, give me a shout via Twitter.
You'd like to quickly inform them about the broken link... and to gently suggest that they add you link to your site.
These strategies aren’t novel or new, but they work. Try not to do it all at once. You should start with one and learn from it. Then, you can improve your approach and continue to build. You can reach me on Twitter with any questions.