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Numerous SEO ranking factor studies have shown that long-form content is more effective in Google than short articles.
Journalists and bloggers get bombarded daily with emails offering information that is too commercial and does not add value to readers. Many outreach emails don’t receive any responses.
I was astonished to see that Google's first page featured helpful posts when I published my link build guide.
After you are an authority in your niche you will be invited for interviews. However, the first step is to start. Search for interview websites and let them know that you are interested and the knowledge you have.