Adobe cdp platform

What are the modules of Adobe Real-Time CDP?

To ensure accurate and complete customer profile management, Autowoven assists businesses in defining rules for data collection and segmentation. This involves establishing guidelines for capturing relevant customer data across multiple touchpoints and organizing it in a structured manner within the single customer profile. Autowoven also leverages AEP's robust set of APIs to enable real-time data synchronization with other systems, ensuring that customer profiles remain up to date and consistent across various platforms.

Through effective message delivery and the establishment of a feedback loop, Autowoven helps businesses enhance their communication with customers. By leveraging personalized message templates, optimizing message delivery across various channels, and continuously refining strategies based on customer feedback, businesses can improve customer engagement, satisfaction, and ultimately drive better business results.

Enhanced Customer Insights:

What are the modules of Adobe Real-Time CDP?

What are the modules of Adobe Real-Time CDP?

Data integrity is crucial for effective customer data management. Autowoven's Solution Architects work closely with businesses to validate and prepare data to meet the requirements of the Adobe Experience Platform (AEP). This involves creating necessary data mappings and injection processes. Autowoven helps organizations:

Monitor data ingestion flows in real-time to ensure data is ingested accurately and efficiently.

A critical component of effective customer data management is the consolidation of customer profiles into a single, comprehensive view. Autowoven specializes in managing customer profiles within the Adobe Experience Platform (AEP) using the Customer Profile Management (CPM) module. This module enables businesses to create and manage individual customer profiles, providing a unified and holistic understanding of their customers.

What are the modules of Adobe Real-Time CDP?

Are there consulting services for Real-Time CDP?

We consolidate customer profiles within Adobe Experience Platform using the Customer Profile Management (CPM) module. This enables you to create and manage customer profiles effectively. We define rules for data collection and segmentation and set up real-time data synchronization with other systems using APIs. Additionally, we utilize AEP's data governance and privacy features to ensure responsible handling of customer data in compliance with relevant regulations. Once the single customer profile is developed, we build services around it, such as custom queries using Query Service API, scheduled queries, and integration with BI tools for dashboarding.

Is there training available for Adobe CDP?

Is there training available for Adobe CDP?

Message Delivery and Feedback Loop:

By following this 6-step implementation plan, Autowoven aims to maximize the value of the CDP for businesses. The plan ensures comprehensive data collection, accurate data ingestion, and proper data preparation, setting the foundation for organizations to leverage the power of their CDP and enhance their customer data management strategies.

Autowoven helps you configure Adobe Campaign for various delivery channels, such as SMTP, Amazon Simple Email Service (SES), Mailgun, SMS, and custom app messages. We ensure that your mass emails reach users properly, and integration with Adobe Experience Manager (AEM) allows for the reusability of templates and image assets, ensuring brand consistency and compliance

What is Adobe Real-Time CDP and how does it work?

Autowoven enables you to go beyond surface-level customer data by combining data from different sources. By leveraging the power of Adobe Experience Platform, we help you integrate data from real-time and batch sources, providing a comprehensive view of your customers. This holistic approach enables you to gain deeper insights into customer behavior, preferences, and needs, empowering you to make data-driven decisions and deliver personalized experiences that resonate with your audience.

Scheduled Queries: Autowoven sets up scheduled queries to automate data extraction and analysis from the customer profile. This ensures that businesses have timely access to relevant insights and can make informed decisions based on up-to-date information.

Moving beyond customer profile management, Autowoven enables businesses to take action on the intelligence gathered within AEP through Adobe Campaign or Marketo. By leveraging the customer profile data, Autowoven develops segmentation and targeting rules that help marketers personalize messages at scale. This includes designing custom campaign workflows that ensure the right message reaches the right audience through appropriate channels.

What is Adobe Real-Time CDP and how does it work?
Was ist Adobe AEP? (What is Adobe AEP? in German)

With enhanced customer insights, businesses can uncover patterns, trends, and correlations within the data to gain valuable intelligence about their customers. By applying analytics and machine learning algorithms, businesses can extract meaningful insights and predict customer behaviors and preferences. These insights enable companies to make data-driven decisions and develop targeted strategies for customer engagement, acquisition, and retention.

Develop a real-time customer profile that captures comprehensive customer information.

Create Experience Data Model (XDM) schemas, which define the structure and semantics of data.

Does Adobe have a CDP?

Single Customer Profile & Services: Consolidating Customer Data for Actionable Insights

Data governance and privacy are key considerations in customer profile management. Autowoven helps businesses utilize AEP's data governance and privacy features to ensure responsible handling of customer data, maintaining compliance with relevant regulations and protecting customer privacy.

At Autowoven, we understand the importance of training and support in maximizing the value of Adobe products. We offer customized training programs for our corporate clients, catering to both Product Owners and Developers. Our courses are practical, solution-oriented, and designed to empower your team with the knowledge and skills needed to succeed in implementing and utilizing Adobe products effectively.

Does Adobe have a CDP?


The cost of AEP RT-CDP is typically determined by how much and how sophisticated of a customer's data is being gathered and maintained. The quantity of users and the number of necessary integrations are additional elements that could have an impact on the cost. Over several years, the majority of the clients Autowoven has dealt with spend upwards of a million dollars on licencing.

 


Businesses can gather, combine, and activate consumer data in real-time using the Real-time consumer Data Platform (CDP), an AEP feature, allowing them to provide personalised and pertinent experiences to their customers.

The precise conditions of the licence agreement will determine whether Real-time CDP is included or not with an AEP licence. Any licence agreement's conditions should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included with the main AEP licence.

To fully grasp the features and capabilities that come with an AEP licence and to choose the best option for your company's needs, it is always a good idea to speak with an expert like an Autowoven professional.