Adobe data lake

What is Adobe CDP called?

Managing and analyzing customer data can be complex, especially when it is scattered across multiple systems. Autowoven streamlines this process by providing a centralized repository for customer data within Adobe Experience Platform. By consolidating and organizing your data, we ensure easy access, efficient data management, and streamlined analysis. This allows you to derive valuable insights quickly, make informed decisions, and drive increased conversions.

Improved Personalization:

Establishing a feedback loop is crucial for continuous improvement and optimization of marketing efforts. Autowoven assists businesses in setting up feedback mechanisms that allow for the collection of valuable insights and customer responses. This feedback loop can include capturing and analyzing metrics such as open rates, click-through rates, conversions, and customer feedback through surveys or social listening tools. By leveraging this feedback, businesses can gain a deeper understanding of their customers' preferences, refine their messaging strategies, and continuously improve the effectiveness of their marketing campaigns.

What is Adobe CDP called?

What is Adobe CDP called?

Custom Queries using Query Service API: Autowoven develops custom queries that enable businesses to extract specific information from the customer profile. This allows for deeper analysis, segmentation, and targeting based on specific criteria and business needs.

Through years of on-the-field development experience, our teams at Autowoven have created Adobe Solution Accelerators. These tools have been meticulously crafted to streamline development processes, ensuring faster time to market while adhering to industry best practices. By leveraging our accelerators, you can expedite project timelines, reduce development costs, and maintain a high standard of quality.

By consolidating customer profiles into a single, unified view and developing relevant services around it, Autowoven empowers businesses to leverage their customer data effectively. This enables personalized and targeted marketing campaigns, streamlined communication, and data-driven decision-making, ultimately leading to improved customer experiences and business outcomes.

What is real-time CDP?

In addition to integration with Adobe Campaign or Marketo, Autowoven offers integration services with email delivery platforms, enabling seamless communication with customers. For businesses seeking a comprehensive end-to-end solution, Autowoven also facilitates integration with Adobe Journey Optimizer, allowing for advanced customer journey mapping and optimization.

We ensure the integrity of your customer data by validating and preparing it to meet Adobe Experience Platform requirements. Our solution architects work with you to create data mappings and injection processes, including the creation of XDM schemas, identification and creation of datasets, and the development of real-time customer profiles.

To deliver more relevant and personalized experiences, it's crucial to have a deep understanding of your customers. Autowoven helps you gain this understanding by consolidating customer data from various sources and applying advanced analytics and machine learning techniques. By analyzing customer behavior, preferences, and needs, you can gain valuable insights that enable you to personalize your offerings and communications effectively.

What is Adobe Experience Platform Data Ingestion?

What is Adobe Experience Platform Data Ingestion?

Data Collection:

Step 02: Data Lake Ingestion - Data Prep and Ingestion into Adobe CDP Data Lake

Single Customer Profile & Services:

Adobe data lake

Can you provide an Adobe CDP review?

Once the single customer profile is developed and consolidated, Autowoven goes beyond profile management to develop a range of services around the customer profile. These services enhance the value and utility of the customer profile by providing actionable insights and personalized experiences. Some of the services Autowoven offers include:

One of the significant advantages of choosing Autowoven as your Adobe partner is the potential for cost savings. Compared to Adobe Professional Services, our average implementation costs for Adobe Experience Manager (AEM) are at least 40% lower. We aim to provide exceptional value without compromising on quality. Additionally, our time-to-go-live on projects is significantly faster compared to Adobe Consulting or larger consulting partners, allowing you to start realizing the benefits of your Adobe investment sooner.

In this initial step, Autowoven collaborates with systems and departments within the organization to collect both real-time/streaming data and batch data. They ensure that the CDP captures a wide range of data from various sources, including web, mobile, and cloud applications. Real-time clickstream data is collected using tools like Adobe Launch or other tag management systems. Additionally, Autowoven assists in gathering batch data from enterprise resource planning (ERP), customer relationship management (CRM), and extract, transform, load (ETL) ecosystems.

Can you provide an Adobe CDP review?
What integrations are available for Adobe CDP?

We work closely with your systems and departments to collect both real-time/streaming data and batch data. This includes clickstream data from various sources like web, mobile, and cloud apps, as well as data from ERP, CRM, and ETL ecosystems.

Data Lake Ingestion:

Step 01: Data Collection - Customer Data Inventory & Analysis

Does Adobe CDP offer real-time capabilities?

Action with Campaign:

Enhanced Customer Insights:

In summary, Autowoven's expertise in message delivery and feedback loop management ensures that businesses can effectively communicate with their customers. By leveraging the power of the CDP solution and integrating it with delivery channels, providing personalized messages, and establishing mechanisms for feedback and improvement, Autowoven empowers businesses to enhance customer experiences and achieve their marketing goals.

Does Adobe CDP offer real-time capabilities?


The cost of AEP RT-CDP is typically determined by how much and how sophisticated of a customer's data is being gathered and maintained. The quantity of users and the number of necessary integrations are additional elements that could have an impact on the cost. Over several years, the majority of the clients Autowoven has dealt with spend upwards of a million dollars on licencing.

 


Businesses can gather, combine, and activate consumer data in real-time using the Real-time consumer Data Platform (CDP), an AEP feature, allowing them to provide personalised and pertinent experiences to their customers.

The precise conditions of the licence agreement will determine whether Real-time CDP is included or not with an AEP licence. Any licence agreement's conditions should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included with the main AEP licence.

To fully grasp the features and capabilities that come with an AEP licence and to choose the best option for your company's needs, it is always a good idea to speak with an expert like an Autowoven professional.