Adobe real-time cdp

Was ist Adobe AEP? (What is Adobe AEP? in German)

Once the single customer profile is developed and consolidated, Autowoven goes beyond profile management to develop a range of services around the customer profile. These services enhance the value and utility of the customer profile by providing actionable insights and personalized experiences. Some of the services Autowoven offers include:

One of the significant advantages of choosing Autowoven as your Adobe partner is the potential for cost savings. Compared to Adobe Professional Services, our average implementation costs for Adobe Experience Manager (AEM) are at least 40% lower. We aim to provide exceptional value without compromising on quality. Additionally, our time-to-go-live on projects is significantly faster compared to Adobe Consulting or larger consulting partners, allowing you to start realizing the benefits of your Adobe investment sooner.

In this initial step, Autowoven collaborates with systems and departments within the organization to collect both real-time/streaming data and batch data. They ensure that the CDP captures a wide range of data from various sources, including web, mobile, and cloud applications. Real-time clickstream data is collected using tools like Adobe Launch or other tag management systems. Additionally, Autowoven assists in gathering batch data from enterprise resource planning (ERP), customer relationship management (CRM), and extract, transform, load (ETL) ecosystems.

Was ist Adobe AEP? (What is Adobe AEP? in German)

Was ist Adobe AEP? (What is Adobe AEP? in German)

Marketer Training: Autowoven recognizes the importance of empowering marketers with the knowledge and skills to make the most of the CDP solution. In addition to the training provided by Adobe, Autowoven offers customized training that goes beyond the basics. This training is tailored to the specific AEP + Campaign solution implemented for the business, including other integrations that enhance its value. By providing comprehensive training, Autowoven ensures that marketers can fully leverage the capabilities of the CDP solution and drive maximum value from their customer data.

Integration with BI Tools: Autowoven integrates the customer profile data with business intelligence (BI) tools of choice. This integration allows businesses to leverage powerful visualization and reporting capabilities, creating interactive dashboards that provide meaningful insights and facilitate data-driven decision-making.

With over 12 years in business, Autowoven has a rich history of implementing Adobe Experience Cloud products from their early stages. This longevity has provided us with valuable insights, allowing us to develop best practices and methodologies that ensure successful implementations. By partnering with us, you can benefit from our deep expertise, hit the ground running, and avoid costly budget overruns often associated with less experienced implementation partners.

How can I activate real-time customer profiles?

Improved personalization refers to the ability to tailor experiences and content to individual customers in a more precise and relevant manner. By gaining a more complete understanding of customers, businesses can gather and analyze data about their behaviors, preferences, and demographics. This information enables companies to create highly targeted and personalized experiences that resonate with customers on a deeper level.

Identify and create datasets within the CDP to organize and manage data effectively.

Increased conversion refers to improving the effectiveness of marketing and sales efforts by streamlining data management and analysis processes. By centralizing customer data in a single repository, businesses can eliminate data silos and gain a comprehensive view of each customer.

What is Adobe Real-Time CDP and how does it work?

What is Adobe Real-Time CDP and how does it work?

With enhanced customer insights, businesses can uncover patterns, trends, and correlations within the data to gain valuable intelligence about their customers. By applying analytics and machine learning algorithms, businesses can extract meaningful insights and predict customer behaviors and preferences. These insights enable companies to make data-driven decisions and develop targeted strategies for customer engagement, acquisition, and retention.

Develop a real-time customer profile that captures comprehensive customer information.

Create Experience Data Model (XDM) schemas, which define the structure and semantics of data.

What is CDP Adobe?

To ensure accurate and complete customer profile management, Autowoven assists businesses in defining rules for data collection and segmentation. This involves establishing guidelines for capturing relevant customer data across multiple touchpoints and organizing it in a structured manner within the single customer profile. Autowoven also leverages AEP's robust set of APIs to enable real-time data synchronization with other systems, ensuring that customer profiles remain up to date and consistent across various platforms.

Through effective message delivery and the establishment of a feedback loop, Autowoven helps businesses enhance their communication with customers. By leveraging personalized message templates, optimizing message delivery across various channels, and continuously refining strategies based on customer feedback, businesses can improve customer engagement, satisfaction, and ultimately drive better business results.

Enhanced Customer Insights:

Adobe real-time cdp
What is CDP Adobe?
Is there training available for Adobe CDP?

We consolidate customer profiles within Adobe Experience Platform using the Customer Profile Management (CPM) module. This enables you to create and manage customer profiles effectively. We define rules for data collection and segmentation and set up real-time data synchronization with other systems using APIs. Additionally, we utilize AEP's data governance and privacy features to ensure responsible handling of customer data in compliance with relevant regulations. Once the single customer profile is developed, we build services around it, such as custom queries using Query Service API, scheduled queries, and integration with BI tools for dashboarding.

What are the modules of Adobe Real-Time CDP?

Data integrity is crucial for effective customer data management. Autowoven's Solution Architects work closely with businesses to validate and prepare data to meet the requirements of the Adobe Experience Platform (AEP). This involves creating necessary data mappings and injection processes. Autowoven helps organizations:

Monitor data ingestion flows in real-time to ensure data is ingested accurately and efficiently.

A critical component of effective customer data management is the consolidation of customer profiles into a single, comprehensive view. Autowoven specializes in managing customer profiles within the Adobe Experience Platform (AEP) using the Customer Profile Management (CPM) module. This module enables businesses to create and manage individual customer profiles, providing a unified and holistic understanding of their customers.

What are the modules of Adobe Real-Time CDP?


The cost of AEP RT-CDP is typically determined by how much and how sophisticated of a customer's data is being gathered and maintained. The quantity of users and the number of necessary integrations are additional elements that could have an impact on the cost. Over several years, the majority of the clients Autowoven has dealt with spend upwards of a million dollars on licencing.

 


Businesses can gather, combine, and activate consumer data in real-time using the Real-time consumer Data Platform (CDP), an AEP feature, allowing them to provide personalised and pertinent experiences to their customers.

The precise conditions of the licence agreement will determine whether Real-time CDP is included or not with an AEP licence. Any licence agreement's conditions should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included with the main AEP licence.

To fully grasp the features and capabilities that come with an AEP licence and to choose the best option for your company's needs, it is always a good idea to speak with an expert like an Autowoven professional.