Real time cdp adobe experience platform

What is Adobe Experience Platform CDP?

Autowoven offers a comprehensive 6-step implementation plan to maximize the value of your CDP:

Message Templates, Personalization, and Delivery: Autowoven configures Adobe Campaign for different delivery channels, such as SMTP, Amazon Simple Email Service (SES), or Mailgun. This configuration ensures that mass emails are sent out to users effectively. Moreover, Autowoven enables the setup of SMS and custom app messages, allowing businesses to reach customers through multiple communication channels. For consistent branding, Autowoven can integrate Adobe Experience Manager (AEM), facilitating the reusability of templates and image assets that conform to the brand's standards.

Having a central repository for customer data enables businesses to analyze and segment customer information more efficiently. It allows for the integration of data from multiple sources, including online interactions, transaction history, customer support interactions, and marketing campaign responses. By analyzing this data, businesses can identify patterns, correlations, and customer preferences that can drive personalized marketing and sales strategies.

What is Adobe Experience Platform CDP?

What is Adobe Experience Platform CDP?

As an Adobe Certified Partner, Autowoven is committed to delivering exceptional results and enabling our clients to maximize the value of Adobe Experience Cloud. With our extensive experience, award-winning implementations, comprehensive training offerings, cost-effective solutions, and innovative accelerators, we are dedicated to driving your success in the digital realm. Partner with Autowoven to unlock the full potential of Adobe products and achieve your business objectives with confidence.

To leverage the intelligence gathered within Adobe Experience Platform, we integrate audience profiles with Adobe Campaign or Marketo. By developing segmentation and targeting rules based on customer profile data, we empower your marketers to personalize messages at scale. We also develop custom campaign workflows and integrate with email delivery services, enabling effective message delivery. For a comprehensive, end-to-end solution, optional integration with Adobe Journey Optimizer is available.

Your CDP Journey with Autowoven:

What is Adobe Experience Platform CDP?

Does Adobe have a CDP?

Autowoven enables you to go beyond surface-level customer data by combining data from different sources. By leveraging the power of Adobe Experience Platform, we help you integrate data from real-time and batch sources, providing a comprehensive view of your customers. This holistic approach enables you to gain deeper insights into customer behavior, preferences, and needs, empowering you to make data-driven decisions and deliver personalized experiences that resonate with your audience.

Scheduled Queries: Autowoven sets up scheduled queries to automate data extraction and analysis from the customer profile. This ensures that businesses have timely access to relevant insights and can make informed decisions based on up-to-date information.

Moving beyond customer profile management, Autowoven enables businesses to take action on the intelligence gathered within AEP through Adobe Campaign or Marketo. By leveraging the customer profile data, Autowoven develops segmentation and targeting rules that help marketers personalize messages at scale. This includes designing custom campaign workflows that ensure the right message reaches the right audience through appropriate channels.

Was ist Adobe AEP? (What is Adobe AEP? in German)

Was ist Adobe AEP? (What is Adobe AEP? in German)

With improved personalization, businesses can deliver content, recommendations, and offers that align with customers' specific interests and needs. By leveraging data from various sources, such as transaction history, browsing behavior, social media interactions, and demographic information, companies can create comprehensive customer profiles. These profiles provide valuable insights into customer preferences, enabling businesses to segment their audience and deliver tailored experiences across multiple touchpoints.

Autowoven, a company specializing in maximizing the value of Customer Data Platforms (CDPs), offers a comprehensive 6-step implementation plan to help businesses effectively utilize their CDP. Here are the details of each step:

Our track record speaks for itself, as our Adobe projects have received industry recognition and won prestigious awards. These accolades include Stevies awards, Webby's, and CSS Awards, showcasing the quality and impact of our implementations. We are more than happy to provide customer referrals so that you can hear directly from our satisfied clients about their experiences working with us.

What is Adobe Real-Time CDP and how does it work?

Query Service API Development: Autowoven develops and configures the Query Service API, which enables businesses to retrieve specific information from the customer profile. This functionality is particularly valuable for marketers as it allows them to extract insights and data points necessary for creating targeted and personalized messaging campaigns.

Once customer profiles are consolidated and services around the customer profile are developed, Autowoven focuses on message delivery and establishing a feedback loop. This ensures that the messages delivered to customers are impactful, personalized, and aligned with the brand's standards. Autowoven offers various capabilities and services in this regard:

By streamlining data management and analysis processes, businesses can also improve their ability to track and measure the impact of marketing campaigns, identify areas for optimization, and ultimately increase conversion rates. This streamlined approach allows for more targeted and relevant communication with customers, enhancing the overall customer experience and driving higher conversion rates.

What is Adobe Real-Time CDP and how does it work?
Is there training available for Adobe CDP?

In today's competitive business landscape, personalized customer experiences have become essential for driving engagement, loyalty, and revenue. Autowoven understands the importance of delivering tailored experiences to each customer, and we offer a comprehensive solution to help you achieve that goal. With our expertise in Adobe Experience Platform and Customer Data Platform (CDP) implementation, we can empower your organization to create personalized experiences at scale.

Overall, improved personalization, enhanced customer insights, and increased conversion are key benefits that businesses can achieve by leveraging advanced customer data management and analysis capabilities. These benefits enable companies to build stronger customer relationships, drive revenue growth, and stay ahead in today's competitive business landscape.

Increased Conversion:

How can I activate real-time customer profiles?

Build and develop query services to access and analyze the collected data.

Increased Conversion:

Autowoven is proud to be an Adobe Certified Partner with extensive experience across the Adobe Experience Cloud platform. As a trusted partner, we have actively engaged in developer events, beta testing of new products, and innovation initiatives. This proactive approach allows us to stay at the forefront of industry trends, leverage new product features, and harness the power of trending digital technologies.

How can I activate real-time customer profiles?


The cost of AEP RT-CDP is typically determined by how much and how sophisticated of a customer's data is being gathered and maintained. The quantity of users and the number of necessary integrations are additional elements that could have an impact on the cost. Over several years, the majority of the clients Autowoven has dealt with spend upwards of a million dollars on licencing.

 


Businesses can gather, combine, and activate consumer data in real-time using the Real-time consumer Data Platform (CDP), an AEP feature, allowing them to provide personalised and pertinent experiences to their customers.

The precise conditions of the licence agreement will determine whether Real-time CDP is included or not with an AEP licence. Any licence agreement's conditions should be thoroughly read in order to comprehend the features and functionalities that are offered with the product. It's also crucial to keep in mind that extra charges can be necessary even if a feature or service is included with the main AEP licence.

To fully grasp the features and capabilities that come with an AEP licence and to choose the best option for your company's needs, it is always a good idea to speak with an expert like an Autowoven professional.