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The copyright's ended. So I'm going to be republishing a great deal of these books and turning a lot of old Napoleon Hill things into audio books and just brand-new things that individuals have not seen forever (reason). And so, I'm excited just to have a whole brand name and an organization that is bringing a lot of these things back.

Which is begun, as you understand that's a channel, however it's not how you grow, I got to grow that business now. Yeah. I have actually always questioned that about Dan. I've followed Dan for a long time and I've always thought, why is he not doing book funnels with each and every single among these books? I guess he will be quickly enough.

One is with their front ends we're bringing individuals in. Number 2, when people churn out, they're the channel, we push people to. Because as quickly as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I comprehend why I require this thing." Then they come back.

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Then likewise reconverting individuals who came and didn't understand the context and then they left. And it utilized to be, I needed to do a webinar every time. Or I needed to train them or I had to do workshops, all these things. Now it's just read the book, and they check out the book, and then they have the aha.

That's what all of marketing and businesses is. We have to create desire for the important things we're offering. Therefore books are one of the most powerful, if not the most powerful method to develop that desire. more. And the person who's going to read a book is a much better customer, by far than any other type of consumer.

They're more likely to send out, they're likely to stick. They progress people, I dislike stating that, since many people in my life that I love do not read. You become a much better person by reading. And so they become better consumers, much better long term things. Therefore if I can get people to check out a book, male, it changes them as a human (service).

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And I make that money over the next six months, over five months or whatever, it takes to break even (traffic). On the book funnels, I still break even immediately, they go through the upsell down process so I break even right away. And then we introduce them to Click, Funnels.

Yeah. Well you simply threw away some unbelievable numbers. So I wish to simply breathe and I wish to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Secrets, Specialist Secrets, Traffic Secrets. Now you have some others as well, you have the Cook, Book and numerous other things.

So instead of going through them individually, which would take permanently provide us the approach of what the entire procedure looks like from the complimentary plus shipping to the very first bump upsell one, two, et cetera. Talk me through the viewpoint. Yeah. So the core thing is the book obviously, is how do we sell the book? And the finest way to offer the book is to sell it free of charge.

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It's simply cover shipping." I can press people to that. And it's simply a simple outlet to get individuals to verses, go to Amazon and buy my book, rather than go get it for totally free you just got to cover the shipping. It's such a great offer on the front end - questions.

I've seen people who attempt to do it and they simply have their book. If you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that selling this book because we desire to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. And so the majority of mine are the book. And then it's what are the core concepts in the book, we'll assemble an audio program or video program. And then, some worksheets and just a 30-day challenge that goes to the book and we put together just a bunch of things to make the worth of the book even more? Yeah (reading russell brunson's).

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And in the copy on, I think some of them we have, "You can buy us on Amazon for 20 bucks," then have a photo of the Amazon listing, "however get it totally free here." And after that we still the individuals who click on Amazon and just buy an Amazon anyway, since some individuals just enjoy purchasing Amazon.

Due to the fact that I still desire my books to rank on those platforms and sales coming through. money. Therefore, we do have those outlets there, but once again, the paid money's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and just recently we've been checking numerous order from Bumps, which is done truly well.

Then for each book I've done, I believe you know this, but a lot of individuals do not the way I do my books is I teach, I do an occasion live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not uninteresting and stuff like that.

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And so, the second order from that, we said for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. Between those two, it considerably increases a lot of times those 2 order from Bump will cover our marketing expense simply by themselves, which is, which is incredible.

And after that we take them to our upsell down sell series, we change and tweak this a lot. Therefore I'll talk conceptually where we choose this, but I'm constantly trying new things because, particularly when we spend this much cash, we have to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a great deal of times at scale. businesses.

Okay, they have the book now, they have the audio book, they have the core (step). So they comprehend the core concepts of the book. And one mistake individuals make a great deal of times, I continue to make a mistake more typically and I wish to confess is, I'm all right, they purchased, let's say they purchased Traffic Secrets.

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Yeah. Yeah. And so, if you try to sell a Traffic course on the next page, it's like, "But I just bought Traffic? I think I already have traffic now." Therefore let's conceptually think whenever we offer something to somebody, we just resolved the problem for them. Then we created a new problem.

It's in fact different with physic like E-commerce products, but details products, we simply fixed that issue for them. By solving that problem what is the brand-new issue that was developed? Right. So in Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next logical upsell (formula). So, I'm usually attempting to sell something between 197 and 297 in that very first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have difficulty, you in fact need funnels.

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And so, the next thing I can't remember today, what we're testing, what it is, but it may be traffic also - everything. I can't remember the top of my head. But anyway, that's the psychology, what's the next thing that they need. And after that upsell second is the exact same thing.

In my mind, there's this phase, people go through a growth phase and after they grow to a certain level and they transition to contribution, and contribution is sharing your gifts and selling, and beginning a service. And so, it'll be some variation of that. It'll be the next thing.

And it's, squashing not due to the fact that numbers aren't in addition to, as that one. Yeah, it's eliminating it. importance. Well, it is killing. I just taught on, I imply, I got the unnoticeable funnel stuff, which we discussed last time and you stated something, I think at the last inner circle conference, or perhaps you said it in the newsletter and you said, I do not know why, however no one ever test this.

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Well, congratulations. I suggest, and I'm truly glad that you did it too because, I 'd belonged to GKSC for, I do not understand, since the early 2000s, and I canceled my subscription, and it just had actually lost so much, that it had in the past and you've brought all of it back (reading russell brunson's).

Can I share one idea that came from Kennedy's stuff that might help people? Okay. This is for those who're seeing the video variation. read book. If you're on the audio, simply think of something actually cool. So what's been cool is I've been going through Dan's archives, right? When I bought the company, they offered a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you don't understand Dan, Dan does not have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (products).

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Rob Kosberg: Did you have to buy a facsimile machine by the method? How do you even do? We tried to, they don't sell fax. You can't physically buy a fax device any longer unless it's part of this big printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was throughout that window, he would send a fax to his diamond members, people paying 300 bucks a month, he 'd send a fax every month to these individuals, or excuse me weekly. So every Friday he 'd send this fax and it was just one page fax with a suggestion from Dan, marketing tip or strategy or psychology.

I would buy it. Oh yeah. And it was a thing someone said, and after that, it died, it was a fax and it died. Lots of things, I want to extend Dan's legacy forever and my own tradition and Napoleon Hill, all the individuals that I love and value - book first. Therefore I went through that.

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And I do not have to write anything besides a one page introduction of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book resembles a phone book (any).

expert secrets: the underground playbook for creating a mass movement of people who will pay for your advice (russell brunson, 2017)

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

Frequently Asked Questions

ClickFunnels charges $97 per month for the basic features, whereas its all free with GrooveFunnels. ClickFunnels is not beginner-friendly, whereas GrooveFunnels is easy to set up and has advanced features. Jun 25, 2020