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The copyright's ended. So I'm going to be republishing a great deal of these books and turning a lot of old Napoleon Hill things into audio books and just new things that people haven't seen permanently (value). And so, I'm thrilled just to have an entire brand name and a company that is bringing a great deal of these things back.

Which is come on, as you know that's a channel, but it's not how you grow, I got to grow that company now. So yeah. I've constantly questioned that about Dan. I've followed Dan for a long time and I've constantly thought, why is he not doing book funnels with every among these books? I guess he will be soon enough.

One is with their front ends we're bringing people in. However number two, when people churn out, they're the channel, we press individuals to. Since as quickly as you read the book and after that you have the context, like, "Oh, now this makes sense, now I comprehend why I need this thing." They come back.

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However then likewise reconverting people who came and didn't comprehend the context and then they left. secrets. And it used to be, I needed to do a webinar each and every single time. Or I needed to train them or I needed to do seminars, all these things. Now it's simply check out the book, and they check out the book, and after that they have the aha.

That's what all of marketing and organizations is. We need to produce desire for the important things we're offering. And so books are among the most powerful, if not the most effective method to create that desire. life. And the person who's going to check out a book is a better client, by far than any other type of customer.

They're more most likely to send out, they're likely to stick. They progress individuals, I dislike stating that, because the majority of people in my life that I like don't check out. However you end up being a better individual by reading. Therefore they become better consumers, much better long term things. And so if I can get people to check out a book, guy, it changes them as a human (read first).

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And I make that money over the next 6 months, over 5 months or whatever, it requires to break even (experiences). On the book funnels, I still break even immediately, they go through the upsell down process so I break even instantly. And then we present them to Click, Funnels.

Yeah. Well you simply tossed out some amazing numbers. So I want to just take a breath and I wish to go through it. So, about half a million dollars a month is going into your book funnels, Dot, Com Tricks, Professional Tricks, Traffic Secrets. Now you have some others as well, you have the Cook, Book and numerous other things.

So rather than going through them separately, which would take forever give us the approach of what the entire process appears like from the complimentary plus shipping to the first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. So the core thing is the book certainly, is how do we sell the book? And the best way to sell the book is to sell it for totally free.

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It's just cover shipping." I can push people to that. And it's just a simple outlet to get individuals to verses, go to Amazon and purchase my book, rather than go get it totally free you simply got to cover the shipping. So it's such an excellent offer on the front end.

I have actually seen individuals who attempt to do it and they just have their book. But if you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that offering this book since we wish to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. Therefore most of mine are the book. And then it's what are the core concepts in the book, we'll create an audio program or video program. And then, some worksheets and just a 30-day difficulty that goes to the book and we assembled just a bunch of things to make the value of the book a lot more, right? Yeah (dotcom secrets (2015).

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And in the copy on, I believe some of them we have, "You can buy us on Amazon for 20 bucks," then have an image of the Amazon listing, "however get it for complimentary here." And after that we still the people who click Amazon and just purchase an Amazon anyhow, due to the fact that some people simply love buying Amazon.

Since I still want my books to rank on those platforms and sales coming through. money. And so, we do have those outlets there, however once again, the paid cash's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and just recently we've been checking several order from Bumps, which is done actually well.

However then for each book I've done, I believe you know this, however many people do not the method I do my books is I teach, I do an event live initially, teaching the principles to ensure that structurally makes good sense in my head and my stories are not boring and things like that.

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And so, the second order from that, we stated for $97, you get the workshop where I taught the things before we ever did it. And that one's getting a 20% take rate on $97 Bump. Between those two, it drastically increases a lot of times those two order from Bump will cover our advertising cost just by themselves, which is, which is incredible.

And after that we take them to our upsell down sell series, we change and tweak this a lot. Therefore I'll talk conceptually where we opt for this, however I'm always trying new things because, especially when we spend this much cash, we have to keep tweaking things to get the cart value to be high enough that we can cover ad costs a lot of times at scale. money.

Okay, they have the book now, they have the audio book, they have the core (something). So they comprehend the core principles of the book. And one mistake individuals make a lot of times, I continue to slip up more often and I desire to confess is, I'm alright, they bought, let's state they purchased Traffic Tricks.

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Yeah. Yeah. And so, if you attempt to offer a Traffic course on the next page, it resembles, "However I just bought Traffic? I think I already have traffic now." And so let's conceptually think whenever we offer something to somebody, we just solved the issue for them. But then we developed a brand-new issue.

It's actually different with physic like E-commerce items, however information products, we just resolved that issue for them. By solving that issue what is the brand-new problem that was developed? . In Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next rational upsell (read books). So, I'm normally attempting to sell something in between 197 and 297 because very first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have trouble, you really require funnels.

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Therefore, the next thing I can't remember today, what we're checking, what it is, however it might be traffic too - everything. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they need. And after that upsell number 2 is the same thing.

But in my mind, there's this stage, people go through a growth phase and after they grow to a certain level and they shift to contribution, and contribution is sharing your gifts and selling, and starting a service (matter). And so, it'll be some variation of that. It'll be the next thing.

And it's, squashing not because numbers aren't in addition to, as that one. Yeah, it's killing it. methods. Well, it is killing. I just taught on, I mean, I got the unnoticeable funnel stuff, which we talked about last time and you stated something, I believe at the last inner circle meeting, or maybe you stated it in the newsletter and you said, I don't know why, but nobody ever test this.

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Well, congratulations. I indicate, and I'm really pleased that you did it too because, I 'd been a member of GKSC for, I don't understand, considering that the early 2000s, and I canceled my subscription, and it simply had lost a lot, that it had in the past and you've brought all of it back (network marketing secrets).

Can I share one idea that originated from Kennedy's stuff that might help individuals? Okay. This is for those who're seeing the video version. copywriting. If you're on the audio, simply envision something actually cool. So what's been cool is I've been going through Dan's archives, right? When I purchased the company, they provided a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you do not know Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (books).

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Rob Kosberg: Did you need to purchase a fax device by the way? How do you even do? We attempted to, they do not sell fax. You can't physically purchase a fax maker any longer unless it belongs to this big printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, people paying 300 dollars a month, he 'd send out a fax every month to these people, or excuse me every week. Every Friday he 'd send this fax and it was just one page fax with a pointer from Dan, marketing tip or method or psychology.

I would buy it. Oh yeah. And it was a thing somebody said, and then, it died, it was a fax and it passed away. Many things, I want to extend Dan's legacy forever and my own legacy and Napoleon Hill, all the people that I like and treasure - sales. Therefore I went through that.

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And I do not have to write anything aside from a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book resembles a telephone directory (copywriting).

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

Frequently Asked Questions

Frank Kern's net worth is approximately $35 million as of 2020, according to aggregate websites. All of Kern's income comes from his online services, which range from marketing consultation to business aid to dating advice.

Russell Brunson / Books / Expert Secrets

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Russell Brunson's net worth is over $40 million, most of which has come from his successful online business ClickFunnels. Aug 26, 2022

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