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The copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just new things that individuals haven't seen permanently. And so, I'm excited just to have an entire brand and an organization that is bringing a great deal of these things back.

Which is begun, as you understand that's a channel, however it's not how you grow, I got to grow that organization now. Yeah. I have actually always questioned that about Dan. I've followed Dan for a long period of time and I've always thought, why is he refraining from doing book funnels with every single one of these books? I think he will be soon enough.

One is with their front ends we're bringing people in. Number two, when people churn out, they're the channel, we push people to. Because as quickly as you check out the book and then you have the context, like, "Oh, now this makes sense, now I comprehend why I need this thing." Then they come back.

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Then also reconverting individuals who came and didn't understand the context and then they left. And it used to be, I needed to do a webinar every single time. Or I had to train them or I had to do seminars, all these things. Now it's just check out the book, and they read the book, and then they have the aha.

That's what all of marketing and businesses is. We need to produce desire for the important things we're offering. And so books are one of the most powerful, if not the most effective way to create that desire. success. And the person who's going to check out a book is a much better consumer, by far than any other kind of consumer.

They're more likely to send out, they're likely to stick. They become much better people, I hate stating that, since the majority of people in my life that I like do not read. You end up being a better individual by reading. And so they end up being much better consumers, much better long term things. And so if I can get individuals to read a book, guy, it alters them as a human (people).

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And I make that money over the next six months, over 5 months or whatever, it requires to recover cost (traffic secrets). On the book funnels, I still break even instantly, they go through the upsell down process so I break even immediately. And then we present them to Click, Funnels.

Yeah. Well you simply threw away some extraordinary numbers. I desire to just take a breath and I desire to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Tricks, Professional Tricks, Traffic Tricks. Now you have some others also, you have the Cook, Book and different other things.

Rather than going through them individually, which would take forever offer us the approach of what the whole process looks like from the free plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. The core thing is the book undoubtedly, is how do we sell the book? And the best way to offer the book is to offer it free of charge.

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It's simply cover shipping." I can press people to that. And it's simply a simple outlet to get people to verses, go to Amazon and purchase my book, rather than go get it for complimentary you simply got to cover the shipping. It's such a good offer on the front end - thousands.

I have actually seen people who attempt to do it and they just have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long type sales that selling this book because we want to increase the conversion as much as possible and increase the value of the book.

That's the first thing. Therefore the majority of mine are the book. And after that it's what are the core concepts in the book, we'll create an audio program or video program. And then, some worksheets and just a 30-day obstacle that goes to the book and we created simply a lot of things to make the value of the book much more, right? Yeah (level).

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And in the copy on, I believe a few of them we have, "You can buy us on Amazon for 20 bucks," then have a photo of the Amazon listing, "however get it free of charge here." And then we still the people who click on Amazon and just purchase an Amazon anyhow, due to the fact that some people simply love purchasing Amazon.

Due to the fact that I still desire my books to rank on those platforms and sales coming through. everything. Therefore, we do have those outlets there, however again, the paid cash's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and recently we've been evaluating multiple order from Bumps, which is done actually well.

But then for each book I've done, I believe you know this, however the majority of people do not the way I do my books is I teach, I do an occasion live first, teaching the principles to ensure that structurally makes sense in my head and my stories are not dull and stuff like that.

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Therefore, the second order from that, we stated for $97, you get the workshop where I taught the stuff prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. In between those two, it significantly increases a lot of times those 2 order from Bump will cover our advertising cost just by themselves, which is, which is incredible.

And after that we take them to our upsell down sell sequence, we alter and fine-tune this a lot. Therefore I'll talk conceptually where we go with this, however I'm constantly attempting new things because, especially when we invest this much money, we need to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a great deal of times at scale. leader.

Okay, they have the book now, they have the audio book, they have the core (scripts). So they understand the core principles of the book. And one error people make a great deal of times, I continue to make a mistake more frequently and I desire to confess is, I'm fine, they purchased, let's say they bought Traffic Tricks.

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Yeah. Yeah. And so, if you attempt to sell a Traffic course on the next page, it's like, "However I simply purchased Traffic? I believe I already have traffic now." Therefore let's conceptually think whenever we offer something to someone, we simply resolved the issue for them. But then we created a new issue.

It's in fact different with physic like E-commerce items, but information items, we just solved that problem for them. By solving that issue what is the brand-new issue that was produced? Right. So in Dot, Com Tricks, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next rational upsell (first book brunson). I'm normally trying to sell something in between 197 and 297 in that first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have problem, you really need funnels.

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Therefore, the next thing I can't remember right now, what we're testing, what it is, however it might be traffic also - russell brunson books. I can't remember the top of my head. Anyway, that's the psychology, what's the next thing that they require. And after that upsell number 2 is the exact same thing.

But in my mind, there's this phase, people go through a growth stage and after they grow to a specific level and they shift to contribution, and contribution is sharing your presents and selling, and beginning a company (profit). Therefore, it'll be some variation of that. It'll be the next thing.

And it's, squashing not because numbers aren't as well as, as that a person. Yeah, it's eliminating it. look. Well, it is killing. I simply taught on, I imply, I got the invisible funnel stuff, which we spoke about last time and you stated something, I believe at the last inner circle meeting, or perhaps you stated it in the newsletter and you stated, I do not understand why, however no one ever test this.

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Well, congratulations. I suggest, and I'm actually thankful that you did it too because, I 'd been a member of GKSC for, I don't know, given that the early 2000s, and I canceled my subscription, and it just had actually lost so much, that it had in the past and you've brought all of it back (russell brunson books).

Can I share one concept that came from Kennedy's things that might assist people? Okay. This is for those who're viewing the video variation. money. If you're on the audio, just imagine something really cool. What's been cool is I've been going through Dan's archives? When I purchased the company, they offered a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Due to the fact that if you don't understand Dan, Dan doesn't have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (results).

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Rob Kosberg: Did you need to purchase a fax device by the method? How do you even do? We attempted to, they do not sell fax. You can't physically buy a fax maker any longer unless it belongs to this huge printer setup. And yeah, so we had e, Fax or I do not know, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send out a fax to his diamond members, people paying 300 bucks a month, he 'd send a fax every month to these individuals, or excuse me each week. Every Friday he 'd send this fax and it was simply one page fax with a suggestion from Dan, marketing pointer or strategy or psychology.

I would buy it. Oh yeah. And it was a thing someone said, and after that, it passed away, it was a fax and it died. A lot of things, I desire to extend Dan's tradition forever and my own legacy and Napoleon Hill, all the people that I like and value. And so I went through that.

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And I don't need to compose anything other than a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book is like a phone book (the first book of brunson's trilogy).

is russell brunson ceo of clickfunnels

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

Frequently Asked Questions

Dave Woodward Dave Woodward is a proven business expert with a demonstrated history of growing businesses in multiple industries. He is currently the Chief Executive Officer of ClickFunnels and host of the weekly Funnel Hacker Radio Podcast.

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